Case Study: Perfume and Goods

Fresh, bold, clean and simple is what we do best. We recently completed the design and development of Perfume and Goods online shopping cart on 09 January, 2007

Project overview:

When we first meet with Rita she knew exactly what she wanted, gave us a bunch of disks with over 3,000 men's and women's cologne and said "this is what I want how much?" the price really depends on what you are after all our shopping carts are custom built from scratch, No template used. Similar to our other shopping cart but with a few extra features.

Rita wanted a web site to attract all type of consumers; she provided us with a few samples and told us that most men will not buy from a site that's too girly in colour and layout.

Strategies:

During the design process we came up with a colour scheme that is light yet pleasing to the eyes, after all Rita products is the "design" and what we wanted is to enhance her products. We stayed away from the traditional Male and Female colour's "pink" and "blue".

Thanks to Martin Fletcher head of our programming department who worked on getting the shopping cart delivered on time. The shopping cart consists of 6 static CMS pages allowing Rita to edit the content of her pages using a WYSIWYG editor. The beauty of a Content Management System (CMS) is there's no need to pay extra's for web designers.

Shopping cart features

Backend

• 6 static main categories
• Ability to add/edit/delete unlimited products
• Ability to set sale price and R.R.P
• Automatic image resize

Frontend (The design and layout):

Even though Perfume and Goods web site is fully database driven we designed the pages in XHTML and CSS making it easy for search engine to read and indexed, designing with web standard is our every day procedure. There's a lot more features added with the shopping cart, things like;

• Send a notification email to site owner alerting there is an order pending
• Orders are stored in a data base until owner approves with the order details
• You are here feature

Results:

As you can see not only is Perfume and Goods web site is search engine friendly,

• It's user friendly
• Easy to use and manage
• Easy to update products and site content.

There are a few things Rita needs to finalise before the launched of her online shop. We will keep an eye on the progress of Perfume and Goods, and we wish Rita and her team all the very best on his online business venture. Visit Perfume and Goods