Designing your brand:

Creating your unique Brand.

Once you have chosen the right name for your brand, you then need to establish what will appeal to your target market. It is certainly an important part of your business plan, and is as valuable to creating business as any other function in the overall business plan. The brand style is what will become an important part of your signature. Your brand design is a reflection of how the prospective customer will perceive you to be and how you see yourselves. It is like when you meet someone for the first time. They leave an impression upon you in the shortest amount of time.

When designing your logo take into consideration the effect of your Name, Shapes Colours and Style. Your brand is telling people," this brand design is who we are and how we see ourselves".

An important question you need to ask yourself follows:

Question:

Is your brand design consistent with the way you want the customer to view your business. Is the design relevant with what you represent and who you are?

The design of your brand is paramount to the overall theme and image of your product, service or company. It is worth spending a little money on your brand design, some brands are not congruent with their image, they end up sending different messages which can detract from the brand and can be confusing.

This is very important to how people relate to your business. Your brand is the first element besides the people representing it that creates an impact upon the viewers. Your brand needs to be seen as professionally designed to be credible.

Brand Review Strategy - 11 Brand Imperative Questions

Some questions you need to ask yourself in relation to the your Brand review strategy and your market:

• What is your Brand statement?
• Is your brand message consistent with your brand statement?
• Is my brand story easily understood?
• Is the Brand logo distinct? Do you have a point of differentiation?
• Is it sending the right message?
• Does my brand represent who we are?
• What is the character of my brand?
• Does my brand fit into the target market or culture?
• Is the inner brand of the company aligned with its own values?
• If your brand could speak, what would it say?
• Does your brand reflect the customers image?

These are some of the vital questions that most likely evoke a response which give you a clear understanding and view of where your brand is. When I launched my four different brands into the market, these were some of the points I needed to ponder over.

I learned through good advice from specialists and unfortunately my own trial and error experimentation of what worked and what didn't. When I approached the American market I had to tweak the branding and design for that specific market, even though the markets between Australia and the U.S.A are similar, there are distinct differences. These questions are imperative in designing for your target market.

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