Brochure Design

As a method of explaining the services you offer, a brochure conveys professionalism. A brochure can give the impression of a serious, establish, high-quality business even if you opened up yesterday.

Too many new business or exciting owners make the same costly mistake. They consider their company brochure a basic information piece more like a resume than a crucial component of their marketing arsenal.

Here are a few of the positive things a hard-working company brochure can do for you:

• Position your company against its competitors.
• Communicate the benefits of your product or service.
• Motivate prospects to the next level.
• Help prospects take a particular action.

In all, you'll have a very short time - usually a matter of seconds - between the moment a customer receives your brochures and the moment they decide whether its worth keeping. The content must be outer directed There should level be a focus on what "we do" or what "we offer". Instead, the copy should focus on what your customers will receive.

At the close of you brochure, included a phone number and a "call to action", which gives your prospect a reason to respond. your call to action can be time dependent, to build urgency, such as, "Offers closes XXX."

Creating a high impact flyer

1. Use photographs to tell your story.

Show the benefit or the result of using your product or service in a photograph. You can scan your own photographs or buy stock photographs already in electronic form.

2. Use a delicate hand..

People new to design tend to make text and graphics too big and/or too bold. Keep your layout simple. Limit yourself to two typefaces to minimize the visual confusion. Use illustrations that build on your message.

3. Don’t make unrealistic claims.

Nothing turns off prospects quicker. Be enthusiastic, tell your story in a positive light, but don’t expect people to believe statements you would not believe yourself.

4.Organize your page with boxes and borders.

You can include several different levels of information on a single page by enclosing separate material in a box or border.

5. Establish a center of attention.

Decide which idea or image is most important on the page and make it the single most dominant visual element by playing up its size, position, or density.

6. Stick with it.

Its easy to get bored with your marketing message and your visual identity. If your story is clearly and effectively told, don’t change it for change’s sake. To a new prospect, it is every bit as fresh as the first day you created it. To repeat customers, your message becomes increasingly familiar and secure in their minds.

7. Illustration is more than ornamentation.

At a minimum, a picture or graphic image should grab attention and draw your reader into the message. At its best, it will express something words can’t.

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